How to Get Paid by TikTok: Everything You Need to Know
TikTok is more than just a platform for viral dances — it’s now a major opportunity for creators to earn real money. Whether you’re new to TikTok or already growing your audience, here’s how to start getting paid by TikTok in 2025.
1. Join the TikTok Creator Rewards Program
The TikTok Creator Rewards Program (formerly the Creator Fund) pays you for creating original, engaging content. To qualify, you must:
- Be at least 18 years old
- Have 10,000 followers or more
- Have 100,000 video views in the last 30 days
- Post original content that follows community guidelines
To apply, go to your profile → Creator Tools → Creator Rewards Program. Once approved, TikTok pays you based on your views and engagement. Earnings vary, but you can make anywhere from a few cents to several dollars per 1,000 views.
2. Earn from Live Gifts and Coins
Once you reach 1,000 followers, you can go live and receive virtual gifts from your audience. These gifts are purchased with TikTok Coins and can be exchanged for real money through TikTok’s payout system.
3. Work with Brands and Sponsorships
Brands love TikTok influencers. If you’ve built a niche audience, companies may pay you to promote their products or services.
To attract brands:
- Choose a clear niche (fashion, fitness, food, etc.)
- Post consistently with professional quality
- Include a contact email in your bio
- Join TikTok’s Creator Marketplace to connect with advertisers
Depending on your reach, you can earn anywhere from $100 to $10,000+ per brand collaboration.
4. Sell Your Own Products or Services
If you’re an entrepreneur or small business owner, TikTok is a fantastic way to market your products. You can promote your online store, digital services, or even your art.
- Add your website or store link to your TikTok bio.
- Create short, creative videos that show your product in action.
- Use TikTok Shop to sell directly within the app.
5. TikTok Shop and Affiliate Marketing
Another way to get paid is through TikTok Shop. This lets you earn a commission when followers buy products you recommend.
- Join the TikTok Shop Affiliate Program.
- Choose trending products to feature in your videos.
- Add your affiliate link — every sale earns you money.
6. Withdraw Your TikTok Earnings
Once you’ve earned money, here’s how to withdraw it:
- Open TikTok → Go to Profile.
- Tap the three lines → select Balance or Earnings.
- Choose Withdraw and connect your PayPal or bank account.
- Enter your withdrawal amount and confirm.
Payments usually process within a few business days.
7. Tips to Boost Your TikTok Income
- Post consistently (at least 3–5 times per week)
- Use trending hashtags and sounds
- Engage with comments to boost visibility
- Collaborate with other creators
- Be authentic — followers value real content
Conclusion
Getting paid on TikTok isn’t limited to influencers with millions of followers — anyone can earn with creativity, strategy, and consistency. Explore the Creator Rewards Program, live gifts, brand sponsorships, and affiliate marketing to build multiple income streams. Start small, stay authentic, and your TikTok presence can grow into a real source of income.