What’s the Difference Between a Facebook Page and a Profile?
By App Vanta •
If you're new to Facebook, you might be confused about whether you need a Profile or a Page. Although they look similar, they have very different uses.
What Is a Facebook Profile?
A Facebook Profile is your personal account. It represents you as a private individual.
What you can do:- Add friends and family
- Share personal photos and daily posts
- Join groups and interact socially
- Control who sees your posts with privacy settings
Profiles are not meant for commercial business promotion.
What Is a Facebook Page?
A Facebook Page represents a brand, business, public figure, or organization.
What you can do:- Run ads and promotional campaigns
- Track performance with Insights
- Sell products and take bookings
- Gain unlimited followers
- Appear in Facebook Search publicly
Pages are built for marketing, branding, and reaching the public.
Profile vs Page: Quick Comparison
| Feature | Profile | Page |
|---|---|---|
| Purpose | Personal use | Business/Public use |
| Friends / Followers | Friends only (limit: 5,000) | Unlimited followers |
| Analytics | No | Yes (Insights) |
| Advertising | No | Yes |
| Search Visibility | Limited | Publicly discoverable |
Which One Should You Use?
The answer depends on your needs:
- Use a Profile for private, personal social networking.
- Use a Page for business promotion, monetization, or building a public audience.
Most people have both: a Profile for friends — and a Page for their brand.