How Do I Set Up a Facebook Shop for My Business?
A complete, step-by-step guide to build your Facebook Shop, add products, connect checkout, and start selling in 2025.
Facebook Shop turns your Facebook Page into a storefront where customers can browse products, message for purchases, or checkout directly — all inside Facebook or Instagram. Follow these steps to get your Shop up and selling fast.
Step 1 — Confirm eligibility
Before you begin, make sure your business complies with Facebook’s Commerce Policies and is located in a supported country. You’ll also need:
- A Facebook Page for your business (not a personal profile).
- An admin role on the Page and on any Business Manager that will manage the shop.
- A product catalog (you can create one during setup).
Step 2 — Create or access Meta Commerce Manager
Commerce Manager is where you configure your Shop, manage catalogs, and view orders. To open it:
- Go to Meta Business Suite or Commerce Manager.
- Click Create a Shop and choose the business account that will own the shop.
Step 3 — Choose a checkout method
Facebook typically offers two main checkout flows (availability depends on your country):
- Checkout on Facebook or Instagram — customers pay without leaving the platform (best for frictionless sales).
- Checkout on your website — send customers to your site to complete the purchase (useful if you need advanced cart or shipping settings).
- Alternatively, you can use Messaging for orders (customers message your Page to buy) for local or bespoke sales.
Step 4 — Set up your product catalog
A catalog holds all product data (images, prices, SKUs). You can add products manually, by CSV feed, or via integrations (Shopify, BigCommerce, WooCommerce).
- In Commerce Manager choose Catalogs > Create Catalog.
- Select product type (e.g., e-commerce goods) and connect an upload method.
- Add high-quality images, clear titles, descriptions, prices, and availability.
Step 5 — Configure shipping, taxes & payments
If you enable checkout on Facebook, configure payment methods (Facebook Pay, linked bank/Stripe where supported), shipping options, and tax rules in Commerce Manager. If you route to your website, ensure your site’s checkout is mobile-optimized and secure (HTTPS).
Step 6 — Connect your Instagram (optional but recommended)
Linking Instagram lets you tag products in posts and Reels. In Commerce Manager, go to Settings > Instagram and connect your professional Instagram account.
Step 7 — Customize your Shop and publish
Organize collections, featured products, and storefront visuals. Preview the Shop on desktop and mobile, then publish. After publishing, products become discoverable on your Page and can be promoted with ads.
Step 8 — Promote and manage orders
Use Facebook Ads and boosted posts to drive traffic to your Shop. Monitor orders and customer messages inside Commerce Manager and Meta Business Suite. Respond quickly to messages — fast replies increase conversions.
Best Practices & Tips
- Use clear, well-lit product photos and multiple angles.
- Write concise titles and keyword-rich descriptions for search visibility.
- Include SKU and inventory info to avoid overselling.
- Offer free or clear shipping rates — customers prefer transparent costs.
- Run a small ad campaign to test which products convert best.
Common issues & troubleshooting
- Shop pending or disabled: Check commerce policy violations or missing business information.
- Products not showing: Ensure items are approved and pricing/availability are set.
- Checkout errors: Verify payment settings and your site’s checkout flow if using external checkout.
Quick checklist before going live
• Commerce Manager set up
• Product catalog uploaded and optimized
• Shipping, tax & payment details configured
• Shop previewed on mobile and desktop
• Basic promotion plan ready (ads or organic posts)
Find more e-commerce and social selling tips at Appvanta Online